Technological innovation means that consumers can now enjoy online gaming and betting anyplace, anytime, around Europe.
As a result of this technological change, Europe’s online gaming market is increasing at about 10 percent each year, faster than land-based gambling, such as casinos or bookmaker shops. The economic size (or gross profit) of the European online sector is anticipated to grow from $19.6 billion in 2017 to $24.7 billion in 2020.
In 2017, the internet business had a 20.7percent share of the EU gaming market, when compared with land-based gambling which had a 79.3% share. The online share of the marketplace is expected to rise to 24.9percent in 2020.
The increase in online gambling is also being pushed by changing regulatory landscapes in European nations, the majority of which now have dedicated regulation for online gambling activities.
Europe is a world leader in digital entertainment
The European economy is the largest and most competitive for online gambling. In 2017, Europe had 48.9% share of the global online gaming market and this is forecast to remain relatively stable until at least 2020. [1] With sports betting betting now legalised in certain US states European companies are now starting to get a foothold in the US market, increasing their influence and bring their experience to new markets.
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